Beggars Group and Ninja Tune launch Turn Up The Volume with historic and groundbreaking announcements on their pathways to becoming carbon negative businesses with extensive coverage from key UK music business titles Music Week, Record Of The Day, Complete Music Update and Music Ally. The news is also featured by NME, Clash, The Line Of Best Fit and further UK music consumer titles. It crosses the Atlantic with coverage from Forbes, Variety and Pitchfork.
The launch of the Peter Saville and Joy Division design for our No Music On A Dead Planet t-shirt lights up social media and leads to stories on NME, Virgin Radio, Six Music and Radio X.
Brian Eno’s Earth Percent launches in Turn Up The Volume week and trustee Mike Smith, Global President of Downtown Music and music publishing legend, writes exclusively for Music Business Worldwide on how the organization will play a key role in bringing the music industry and climate campaigners closer together.
Music Declares collaborates with Kerrang and celebrated UK artist Luke Preece to create a unique and eye catching front cover whilst the cover story celebrates the actions of rock and metal artists in leading the campaign for climate action. Enter Shikari and Architects make bespoke No Music On A Dead Planet videos that look more closely at specific areas of the climate crisis, reaching thousands of fans.
Turn Up The Volume features as the central point of feature pieces in both the Independent and the Guardian which talk to artists and labels about the role music can play in driving climate action and engaging the public with the issues. BBC 6 Music’s Matt Everitt talks to Laurie from Squid and Hannah Peel on Earth Day about the work of Music Declares and the incredible response from the music world to our week of action.
Across the week, NME partners with MDE for a daily dose of Turn Up The Volume.
The title exclusively revealed our collaboration with Peter Saville and Joy Division to create an iconic design for a new No Music On A Dead Planet t-shirt and spoke with the band’s Peter Hook. Fontaines DC’s Deego spoke exclusively to the title to call for immediate action from
governments and Hannah Peel talked about the future of records in a climate crisis world. Declan McKenna, This Is The Kit, Jim Sclavunos and Squid were among the artists showing their support for Music Declares across the week’s stories.
A new wing of Music Declares Emergency takes off with Julian Lloyd Webber, Rachel Portman and Errollyn Wallen plus many more from the classical world signing the declaration.
In addition to having us as host of their Afterwork drinks for the entire week, with sets from Coldcut, Shabba Party, Pete Fowler and Client Earth’s Playlists For Earth, the site also published this incredible piece from Hayen Tuesday’s guest playlister, Hayden Thorpe, formerly of Wild Beasts and now solo artist, discussing the coal mine proposed in his home county of Cumbria.